AI-powered ad testing

Say goodbye to blind spots in your creative performance. LINK AI is a powerful, artificial intelligence-based tool for testing digital and TV advertising. It’s designed for speed and scale. LINK AI is backed by the extensive LINK norms database, so you get decision-quality insights, only faster and more cost-effectively.

Quickly and simultaneously process high volumes of creative to test more of your advertising than ever before, from idea through to campaign launch. Results are delivered in as few as 15 minutes to intuitive analytics dashboards that provide immediate access to your results, so you can make go/no-go decisions faster and launch campaigns with confidence.

LINK AI matches the pace and scale of today’s digital campaigns by enabling rapid, confident decisions about which campaign ideas have the most development potential as well as which ads to run. It is the only AI solution for testing digital ads that provides a holistic evaluation of brand lift, creative and behavioural predictions of in-context digital performance.

Familiar brand lift metrics such as awareness, consideration, and intent, are provided alongside measures of key engagement behaviours like skip time and likelihood to act. All benchmarked to channel-specific norms, so, you have a complete picture of the effectiveness of your ads and know where to put your media investment.

Available globally for:  Facebook, YouTube skippable, YouTube non-skippable and online video.

TikTok is available in select markets.

Improve return on your advertising spend by affordably screening content you otherwise wouldn’t explore.  Ideal for high volume ad testing, new campaign idea optimisation, ad versioning, short-run ads and secondary campaign assets, or when you need to make early, ultra-fast or last-minute campaign decisions.

And when you need more than just a quick read on a TV ad’s performance, analyser capabilities* can be used to take a more in-depth look at why the ad is likely to perform in a certain way and indicate how the performance could be enhanced. Predictive eye-tracking shows which components of an ad will drive the most attention and in conjunction with trace lines* helps to diagnose what features of an ad work best.

*Available for TV only

LINK AI can help you understand the impact of your competitors’ advertising and see how you stack up against other brands in your category. Build up a powerful library of insights over time that will help to uncover category or market trends and identify the best advertising approaches for future content.