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The Geena Davis Institute (GDI) proudly marks its 20th anniversary with a vitalized rebrand. Through this, the organization is continuing to showcase its longstanding mission to champion the representation of six major intersecting identities in global entertainment media. Founded in 2004 by two-time Academy Award-winning actor Geena Davis, GDI has been at the forefront of influencing equitable portrayals of gender, race/ethnicity, LGBTQIA+, disability, age 50+ and body type.
Welcome to our new website!
I created this research Institute 20 years ago because when I first saw kids’ shows and movies through my toddler daughter’s eyes, I was stunned by the lack of female characters and diversity. Back in 2004, only 11% of family films had female leads. Our latest data show we’ve reached gender parity for leads in family films and kids’ TV in the U.S.
But urgent attention is needed for race and ethnicity, LGBTQIA+, older, diverse body type, and disability representation. My institute works with creatives all over the world to enhance on-screen diversity and ensure nuanced portrayals.
There’s a lot of inequity in the world, but we have the power to fix representation in media overnight. Tomorrow, take a look at your projects and make sure they reflect the real world.
No more missed opportunities! And give us a shout – we’re here to help!
Spotlight
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© 2024 Geena Davis Institute on Gender in Media. All rights reserved. The Geena Davis Institute is a nonprofit organization exempt from federal income tax under Section 501(c)(3) of the Internal Revenue Code. TAX ID# 86-1943473
