Devin Shaffer

Are you struggling to attract clients to your interior design business? Would you like to stand out in this competitive industry and provide your clients exceptional value? Are you seeking innovative solutions to meet your clients' growing demands for wellness-focused spaces? My FREE masterclass on September 12th at 12pm UK time is for you! "Elevate your design career with Bold Biophilic Design. Embrace Nature and colours to stand out in Wellness-focused interiors" In this masterclass you'll discover... 1. A strong Niche: becoming a Bold Biophilic designer can elevate your career and attract high-value clients seeking Wellness-focused interiors 2. How embracing Nature and Colours can help you to create healthier and happier spaces 3. The principles of Bold Biophilic Design and how effectively communicate its benefits to potential clients Register here: https://lnkd.in/dU64TEGe

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❓"I already hired a builder/architect. Can I still work with you?" We hear this question frequently and the answer is a resounding "𝙔𝙀𝙎!" Through our Architectural Review service, we assist builders, developers and homeowners with establishing the look and feel of a space with an eye toward fine finishing. We specify materials packages, faucets and lighting, decorative trims and the comprehensive aesthetic details of the built environment. We also analyze the architect or builder's plans to advise on functional optimization as it relates to interiors. For instance: ➡️ How will that door swing affect the furniture layout? ➡️ Is there really enough space for your ideal 10 person dining table? ➡️ Did they account for outlets for lamps on end tables or nightstands? ➡️ Can your foyer fit that credenza you've been eyeing at your favorite store? This service often acts as entrée to our premium Comprehensive Design service, allowing clients an opportunity to get to know us better before partnering on a long-term engagement or to have access to our counsel during periods when we are otherwise fully engaged. Want to learn more? Follow the link in comments or drop us a note below with any questions.

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✨ What’s Your Interior Design Style? ✨ Interior design isn’t just about making a space look beautiful—it’s about creating an environment that feels like you. My design philosophy is built on minimalism, eclectic, modern luxury, where every element has a purpose and tells a story. Here’s what defines my style: 🔹 Clean Lines and Open Spaces: I believe in the power of simplicity and functionality. A clutter-free space creates mental clarity and calm. 🔹 Natural Elements: Bringing the outside in is key to creating warmth. I love working with organic materials like wood, stone, and plants to add a sense of balance. 🔹 Personalized Touches: Whether it’s a unique art piece or custom furniture, I always strive to incorporate items that reflect the personality of those who live or work in the space. The goal is to create a harmonious blend of style and comfort, where aesthetics meet everyday functionality. What’s your favorite interior design style, and how does it shape the spaces you create or live in? Let’s discuss! 💬 #InteriorDesign #DesignInspiration #HomeDecor #OfficeDesign #DesignTrends #PersonalizedSpaces #work #interiordesigner #Designing

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Luxury Bathroom Design Let's connect and chat about implementing art unique ways in your projects

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It is an investment in your health and wellbeing to design a healthy home... I can help.... Book a call to learn more @timelesslivingdesigns.com #healthyhome #wellnessdesign #interiordesign #buildrenovation #fullfurnishings #partialfurnishings #happiness #colorpsychology #naturallight #houseplants #cluttercontrol #consciousconsumption

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Interior designers, do you know how to build trust online? There are a few ways to do so, but one of the best ways is to display trust badges. Trust badges can be awards, accreditations, customer service badges, or anything that conveys your business as trustworthy. Here's how to display trust badges effectively on your website: ➡️ Place them on the homepage   - Ensure your badges are visible "above the fold". This means visitors see them without needing to scroll down. ➡️ Use high-credibility trust badges - Badges from well-known organizations/companies carry more weight. Choose those that your target audience will recognize and respect. ➡️ Show a variety of endorsements   - Instead of limiting your badges from just one company, show a mix of different types of badges. Some badges to consider are industry awards, media mentions, and customer service recognitions. ➡️ Keep it updated   Outdated badges can harm credibility instead of building it. Make sure all displayed endorsements are current and relevant. Strive to ensure badges are only up to a few years old. ➡️ Consistency in design   Maintain a uniform look for all badges. This means badges that are displayed in a grid format should have relatively the same size. This ensures that the trust badge section is visually appealing and professional. Are you displaying your trust badges using these guidelines? 👆 If not, it's time to jump on the bandwagon to help you attract your ideal clients. P.S. I have availability to work on 2 website projects! Book a strategy call with me or send me a DM. 👇 #interiordesign #interiordesigners #interiordesigner #interiordesigntips #interiors #interiordesignwork #interiordesignproject

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Whether you’re an interior designer expanding into kitchen and bath projects, a homeowner planning a remodel, or a DIY enthusiast tackling a renovation, understanding essential building terms will empower you to navigate the process confidently. Speaking the language of design using these essential building terms will help prepare you to make informed decisions and collaborate effectively with contractors and suppliers.

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Tips from an Interior Designer: How to Make a Small Home Appear Bigger! ✨ 1️⃣ Use Light Colors: Light shades like whites, creams, and soft pastels create an open, airy feel and reflect more light, making your space feel larger. 2️⃣ Maximize Natural Lighting: Keep windows uncovered or use sheer curtains to let in as much natural light as possible, enhancing the feeling of space and openness. 3️⃣ Strategic Furniture Placement: Opt for multi-functional furniture and place larger pieces against the walls to free up floor space. Keeping your layout open and clutter-free makes your home feel more spacious. 4️⃣ Add Mirrors: Mirrors reflect both light and the surrounding room, instantly doubling the sense of space. Place them strategically to enhance the flow of the room. These simple design tricks can help you maximize every inch of your home, creating a bright, open space that feels much bigger than it actually is! 💡  #interiordesigntips #smallspacesolutions #homedesign #maximizespace #designhacks #apartmenttherapy

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💫 Overcoming Limiting Beliefs to ❤️ Your Home Instagram can be a double-edged sword when it comes to home decor inspiration. On one hand, it provides an endless stream of beautiful spaces and creative ideas. But it can also trigger self-doubt and limiting beliefs about why our own homes will never measure up to those curated images. The truth is, those limiting beliefs are just thoughts - not facts. And they can seriously hinder your ability to tap into your creativity and design a space you truly love. Here are 10 common limiting beliefs that may be holding you back from achieving your dream home: 1. "I don't have enough money to decorate nicely." 2. "I don't have a natural eye for design." 3. "My home is too small/old/flawed to look good."  4. "Decorating is frivolous - I should spend money on necessities." 5. "I'll decorate once I have more time/energy/motivation." 6. "My style is too eclectic to look cohesive." 7. "I'm not allowed to make changes since I rent/have roommates." 8. "Decorating is just for wealthy people with big houses." 9. "I'm not creative or crafty enough for DIY projects." 10. "My home will never look like the pictures I see online." Recognize any of those limiting thoughts? The next time they creep in, remind yourself that they are just beliefs, not reality. With some imagination, effort and self-compassion, you can absolutely create a personal space that feels like "you" . #interiordesign #interior #homedecor #roomdecor #falsebeliefs #home #house #decor #careergoal #careertransitioner #inspiration #designer #designeducation https://lnkd.in/efje_7qa

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Over the years, I’ve come to adopt a design mantra: ‘less is more.’ There’s an elegance and power in simplicity that’s hard to overlook. It’s not about stripping a space down to the bare essentials but about finding that sweet spot where every piece serves a purpose and contributes to a cohesive, balanced design. A well-curated space with fewer elements can be more impactful, providing a sense of calm and intentionality. Now, my focus is on creating environments that feel serene and thoughtfully designed. It’s about curating each detail to enhance the overall harmony of the space. This shift has taught me that less can indeed be more powerful and meaningful. Have you found yourself embracing minimalism in any part of your life or work? How has it changed your perspective? #InteriorDesign #Perspective #Minimalism #Simplicity #DesignPlanner #KomalSachdev #KSDP

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Why Interior Designers Should Care About Cash Flow Most interior designers I know say they don’t “love the numbers.” I guess that someone told them that they weren’t “good with numbers” when they were kids. Let’s fix that! If you’re one of those number-challenged designers, don’t feel bad. You’re better at numbers than you think. You just haven’t learned the language of business finance yet. If you source products and mark-up goods, track your time and pay your bills, you’re better at numbers than you think you are. Understanding and predicting your cash flow is one of the most important skills you can learn and it’s easier than you might think. Cash flow is simply knowing or predicting how much cash will be deposited into your account each month, and predicting how much cash will be paid for products, services and operating costs each month. The difference each month is either positive or negative, and that’s normal. 1. If you create a cash flow spreadsheet, you can see in advance when your pipeline will be slowing down so you can get busy marketing before the flow of cash slows to a trickle. If you don’t know how to create a cash flow projection, ask your bookkeeper for help. You’ll need to project time billing or fees and proposal payments for new projects. You’ll also need to predict payments for products and services related to the proposal payments. Your bookkeeper can average the amount of overhead it takes to operate each month and add that to the spreadsheet. At most, it should take 30 minutes per new project to assist your bookkeeper with the projections. 2. You will have more peace of mind and confidence about your business if you watch your cash flow on a weekly basis. 3. You’ll be able to make better financial decisions because you know how healthy your business is. If you’d like to learn more about your numbers, be sure to join us for our Free Financial MasterClass. And, if you haven’t taken the Interior Designer’s Business Survey yet, click here. We’ll be publishing the results in the fall of 2024. Are you a cash flow master, emerging designer or something else? Please comment below.

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Your social media content isn’t generating leads 🤔 And this is why 👇🏽 For architects, interior designers, and property professionals, social media can be a powerful tool. For years, I didn’t get this. Showing up, posting content, but all of my sales results were based on my own outreach efforts. Then I started studying digital marketing, and suddenly it all clicked. Since then, I have generated hundreds of leads and sales in my online business, and now I’m going to help you with yours 🙏🏽 If your content isn’t bringing in leads, something is missing and I bet it’s one or more of these: 1️⃣ No Strategy for Growing Your Audience: Posting content is just the start. Consistent or not, without a targeted effort to grow your audience, your posts may never reach potential clients. Without a growth strategy and keeping up with the ever changing digital market, you’re just posting for the sake of. Brand awareness isn’t enough. You should be generating leads from the content you post. 2️⃣ Missing the Target Audience: Content needs to resonate with the right demographics. Broad, untargeted content does not connect. Who is your content for, and is that clear? 3️⃣ Inconsistent or Poor Visual Quality: High-quality, cohesive visuals are so important in these visually-driven industries. Low-resolution images or inconsistent branding will weaken your credibility and fail to capture anyones attention. In fact, tbh, it can have the opposite effect and put someone off. 4️⃣ No Value or Educational Content: Clients value experts. This is also known as bottom of funnel content (BOFU) and this is what converts followers into leads and in turn into customers. Share insights on market trends, or problem-solving skills to demonstrate your expertise and engage your followers. 5️⃣ Lack of Proof or Social Proof: Build trust by sharing testimonials, certifications, or success stories. Potential clients want to see proven results and know they’re working with a reputable professional. 6️⃣ Weak Calls-to-Action (CTA): Each post should guide your audience to a clear next step—whether it’s booking a consultation, exploring your portfolio, or signing up for updates. Success on social media is about more than just posting. With the right mix of audience growth, targeted content, and valuable insights, you can transform your social presence into a lead-generating asset. More leads = more sales. Want help? DM me or comment on this post to arrange a consultation call to explore how I can help you start converting your followers into paying customers. #SocialMediaMarketing #LeadGeneration #InteriorDesign #Architecture #PropertyIndustry #DigitalMarketing

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Your home isn’t just a space – it’s a story about your well-being. ✨ In my latest blog, I explore how mindful, luxury interior design isn’t only about aesthetics; it’s about shaping the psychology of your space to reduce stress and elevate well-being. When luxury meets intention, design choices like natural light, sustainable materials, and thoughtful layouts can transform a home into a haven of calm and clarity. Every texture, color, and element can be curated to align with a sense of balance, purpose, and peace. Here are some takeaways you can apply to your own space: 🪴 Nature-Inspired Materials: Stone, wood, and organic textiles help ground the mind and body. 🌱 Biophilic Design: Bringing nature indoors nurtures well-being and reduces anxiety. 🕊️ Mindful Layouts: Open yet intentional spaces encourage flow and mental clarity. Mindful luxury is more than beauty – it’s about creating spaces that care for you. 🔗 https://lnkd.in/ghXFvN9W – Discover how your home can become your sanctuary. I’d love to know: How do you design your spaces to support mental well-being? 💭 #InteriorDesign #WellnessInDesign #LuxuryLiving #MindfulDesign #Sustainability #WellBeing #CircularEconomy

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As an interior designer, I often get asked: "How do you make a space look beautiful but still practical?" It’s a delicate dance between aesthetics and functionality, but here’s how I approach it. 1. Start with Purpose: Every space has a purpose. Whether it’s a cozy living room for family gatherings or a sleek home office for productivity, understanding how you’ll use the space is key. 2. Prioritize Comfort: A gorgeous chair might catch your eye, but if it’s not comfortable, it’s not worth it. 3. Smart Storage Solutions: Clutter can quickly ruin even the most beautiful design. Integrating clever storage options keeps things tidy and maintains the room’s look. 4. Reflect Your Personality: Your space should reflect who you are. Adding personal touches makes it unique and truly yours. What are your tips for balancing functionality and aesthetics? I'd love to hear your thoughts! #InteriorDesign #HomeDecor #FunctionAndForm #DesignTips #DesignPlanner #Inspiration #KomalSachdev #KSDP

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I’m excited to announce The Interior Design Accelerator: A Free 5-Day Email Course To Help Homeowners Avoid The Most Common Mistakes When Starting A Design Project That Lead To Contractors That Don’t Deliver, Spaces Lacking Character, And Wasting $10,000+ (And How To Avoid Them)! I’ve been working hard to assemble this free course over several weeks, and it’s finally here! Are you someone who’s: • Struggled to get your interior design project started and gave up before you began? • Tried in the past to do things yourself but quickly became overwhelmed? • Had trouble deciding what to spend money on and where to save? • Struggled to trust your sense of color theory and style and ended up with the wrong atmosphere? • Misjudged the importance of the finishing touches and abandoned your project before realizing its full potential? Then this course is for you! Quit putting off creating a home you love. Sign up today and receive my free 5-day course over email. Each day, you’ll receive invaluable interior design guidance to avoid the 5 biggest mistakes I see homeowners make when creating their home interiors. Sign up to receive this free course here: https://lnkd.in/gAbki-52

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Being an interior designer often looks glamorous from the outside, but there are unique challenges that many don’t see behind the scenes. Here are some hidden struggles interior designers face: 1. Balancing Creativity and Constraints Client Expectations vs. Budget: Clients may dream big, but budgets often don’t align with those visions. Designers must find creative ways to deliver within constraints. Space Limitations: Transforming small or irregular spaces into functional, beautiful designs is no small feat. 2. Managing Endless Details Logistics and Coordination: Sourcing materials, managing suppliers, and dealing with delivery delays can disrupt timelines. Unforeseen Problems: Structural surprises, material shortages, or contractor issues can cause headaches mid-project. 3. Emotional Labor Dealing with Diverse Personalities: Every client has unique tastes and expectations. Balancing those while staying true to your expertise can be emotionally draining. Handling Revisions: Constant changes or indecision from clients can test patience and extend project timelines. 4. Staying Current in a Competitive Industry Keeping Up with Trends: Interior design evolves rapidly, and staying relevant requires continuous learning and adaptation. Standing Out: Differentiating yourself in a saturated market can be tough, especially with the rise of DIY and online design tools. 5. Time and Energy Demands Unpredictable Hours: Deadlines often mean late nights and weekend work, especially during installations or client presentations. Physical Toll: On-site visits, managing installations, and sourcing materials can be physically exhausting. 6. Financial Risks Initial Investments: Building a portfolio and acquiring samples or tools can be costly. Delayed Payments: Some clients or vendors delay payments, which can impact cash flow. 7. Underappreciation “It’s Just Decorating” Misconception: Many underestimate the skill, technical knowledge, and effort required to create functional and aesthetically pleasing spaces. Unrecognized Effort: Clients might focus solely on the end result, not realizing the countless hours and challenges faced behind the scenes. 8. Navigating Subjectivity Taste is Personal: What you think is a stunning design might not resonate with a client, leading to potential conflicts. Trendy vs. Timeless: Striking the right balance between trends and long-lasting appeal is a constant challenge. Despite these challenges, interior designers bring beauty and functionality to people’s lives, making all the hard work worth it. But let’s give them credit for the behind-the-scenes grind! 💪 What’s a challenge you’ve faced (or admired in a designer)? Let’s share the unseen side of the craft! #InteriorDesign #BehindTheScenes #CreativeChallenges

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Sharing pretty pictures is not going to position you as THE interior designer for your dream client Neither are the tips that anyone could Google 😬 Downplaying your experience.. Dimming your light… Trying to be like others… …Means you get lost. Overlooked. ✨ There are things you see & do ✨ Values you bring to your work ✨ A depth you bring to your designs ✨ Experience that goes beyond your projects Unlock it Tell your story Connect with your people

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What does an Interior Designer really do? Here’s just a few…. . . . #interiordesigner #interiordesign #projectmanagement #problemsolving #sourcing #colourtheorist #mediator #spaceplanning #psyschologist #mindreader #adgdesign #teamadgdesign #adginteriordesign makesreamscometrue

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