Innovation and Platform Strategies in the Service Industry
Discover the international digital strategies initiated by companies in the Service Sector. Why are some companies successful while others cannot seem to compete? This programme offers students the chance to undertake a demanding, in-depth study of business ecosystems and platform strategies. Students will acquire skills for strategizing in professional and digital service spheres as well as understand innovation ideas via Design Thinking.
- Dates:
Blended Learning 1 + 2
1–5 January 2024: Virtual Reading Week
7–20 January 2024: On-site classes in Berlin
- Registration Deadline: 15 October 2023
- Course content:
– Business trends and strategic forsight
– Global service industry & platform strategies
– Innovation management & design thinking
– Real case challenge with a pitch in front of the business partner
- The course program also includes:
Virtual study visit to companies
Module on German culture & society from an intercultural perspective
- Course language: English
Proof of English proficiency (TOEFL ibt 90 or equivalent) is required.
- Target group: Advanced (Bachelor & Master) business / economics and related fields
Number of participants: approx. 20-25
Credits:
6 ECTS credits (Increase of courseload and credits possible for an extra fee)
It was fascinating learning about the challenges and opportunities facing the service industry in Europe and strategies for global success. I learnt skills I will apply not only throughout my studies but also over my entire career.”
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